PERSONAL IMAGE CONSULTANCY

Worthing, West Sussex

07817887540

jo@goodclothes.co.uk

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Being EcoFabulous

 

​EcoFabulous Fashion…. or why I believe looking good and caring for the environment can go hand in hand….

I love my clothes. Some of them are my best friends.  I also love the natural world.

Both of them please me for a number of reasons, and both are very important to me.
Yet one is suffering for the sake of the other, and worse still – people are being directly harmed as a result.

A few fashion stats….

  • The fashion industry is the second most polluting after oil
  • About 20,000 litres of water are used to produce one cotton​ t-shirt
  • It’s estimated that 1 Indian cotton farmer commits suicide every 30 minutes due to financial pressures
  • Three quarters of garment workers are female, some earning less than £25 per month

Fast Fashion….

Since I took a break from the fashion industry back in the late 90’s there has been a massive shift in the way we view our clothes.

Fast Fashion is all about high volume, high turnover, low (usually) quality and ultimately disposable clothing.

We’ve all bought into this – literally by the £billions – but the only ‘winners’ are the big businesses whose profits are similarly sky high.

The majority of people who actually manufacture our fashion do not make a living wage, have no Health & Safety policies nor unions to protect them.

A huge problem, I opt to take the Slow Fashion train instead.

 

Slow Fashion….

​Remember the pleasure of finally getting something you’ve set your heart on after saving, waiting, aspiring?

That’s Slow Fashion. The fashion element is still there, BUT style is stronger than ever as we just have to wait a bit longer and be a bit more creative with what we have in the meantime.

Slower turnover, lower volumes and better quality; a win for the environment. Plus most importantly, factory owners are not squeezed down to ridiculously low prices for fear of losing work, and so are more prepared and able to better look after their workers.

“Buy less, choose well”.           Vivienne Westwood

​I believe there should be fair trade in Fashion.

To support those who make our clothes live a safer, fairer working life I will donate to War on Want’s ‘Love Fashion – Hate Sweatshops campaign for every service or event booked.


EcoFabulous….

Around 6 years ago I stopped buying new clothes (well, apart from undies and other more personal bits!). Having worked in a charity shop I realised there really was no need for me to spend my hard-earned cash on new stuff, especially when much of what was donated was of superior quality.

My training as a pattern cutter means I am able to ‘Make, Do. And Mend’ (as opposed to Make do and Mend… as I don’t feel I’m settling for less); altering and adapting existing clothes into more wearable, unique items.

So not only have I saved a lot of money over the years, I also feel my personal style has evolved and developed as a result because I have to be more creative with my finds.

My style is (true) vintage with some retro and current mixed in. I go for true vintage because then you really are wearing one of a kind; I love the back-story of these pieces; my favourite is a 1970’s crimplene number, whilst the oldest is a dress from the early 1920’s, beautiful and very wearable still, nearly 100 years on. ​

I appreciate this is not for everyone (and if everyone did it, I’d have nothing to buy at the charity shops!) but it is just one way of slowing down the Fast Fashion train.

There are lots of ways to shop in a sustainable and ethical way – both practical and creative. Look out for Clothes Swap Events in your area, or try your hand at Make. Do. And Mend sewing classes


Great Aunt Ada’s Drawers!

Very pleased to announce the opening of my Etsy Shop selling all manner of vintage lovelies!

A whole collection of clothing and accessories waiting to find themselves a loving new home so do come on in and have a rummage in Great Aunt Ada’s Drawers….


Environmental Policy….

  • I use recycled or FSC paper where possible
  • I recycle everything I am able to
  • I use digital systems for records, forms, communications etc and only print when necessary
  • I use public transport where feasible – or walk!